General Information

Further information about general assessment criteria, ARNA regulations, referencing and plagiarism can be found on the e- Learning Portal (Blackboard) site for the module. Students are advised to read and follow this information.

These components of the assessment are for the BI strand of the module with a total weighting of 50%. The assignment for this strand of the module (Business Intelligence – BI) is an individual report – further detail is below. The assignment is designed to allow students to demonstrate skills learnt in both strands of the module and to be delivered using methods commonly used in the workplace. Note: all components of the assessment must be attempted (component 3 are for BI).

Module Learning Outcomes (MLOs)

At the end of the module the student will:

1. Critically analyse and communicate complex issues effectively (BI Strand – assessed in this assignment) [MLO1]
2. Demonstrate decision making, problem solving and project management skills (BI Strand – assessed in this assignment)

[MLO2]

Assessment Overview

Assignment (50% of module mark): Individual Assessment – This is an individual assignment (2000-word report). You have been appointed as a Business Analyst in charge of Newcastle United Football Club (FC) performance review. You are expected to submit a report that will critically appraise your chosen department or sector of Newcastle United FC by implementing and deploying a Business Intelligence/Data Analytics System (using Microsoft Excel and SAS).

Assignment 2 Brief (Individual – 50% of module mark) – [assessing MLO1 & MLO2]

This report should the following key elements:

1. An introduction to the problem/opportunity statement regarding Newcastle United FC [10%]
2. Theoretical framework to link problem/opportunity statement with business intelligence/data analytics system [20%]
3. Evidence of knowledge of key business intelligence/data analytics systems (MS Excel and SAS) [20%]
4. Critical analysis and justification of the effective and efficient use of the BI / DA system implemented (MS Excel and SAS) [20%]
5. A conclusion and recommendations for the successful implementation and use of a BI / DA solution in Newcastle United FC [20%]
6. Clarity of expression. The report must be supported by academic references and examples and include a single reference list [10%].

Your report should conform to the following specification:

• Use the MS Excel template provided (insert all required worksheets, including dashboard and SAS report).
• The assignment should be submitted electronically.

The word count is to be declared in the template provided. The word count does not include: Word limits and penalties for assignments

Please note, in text citations [e.g. (Smith, 2011)] and direct secondary quotations [e.g. “dib-dab nonsense analysis” (Smith, 2011 p.123)] are included in the word count.

If the assignment is within +10% of the stated word limit no penalty will apply.

If the word limit of the individual report exceeds the +10% limit, 10% of the mark provisionally awarded to the assignment will be deducted. For example: if the assignment is worth 70 marks but is above the word limit by more than 10%, a penalty of 7 marks will be imposed, giving a final mark of 63.

If the word count is falsified, students are reminded that under ARNA regulations this will be regarded as academic misconduct.

Submission of Assessment & Feedback:

Electronic Management of Assessment (EMA) applies: please note assignment will need to be submitted electronically by the given deadline via Turnitin. The Turnitin link will be made available on the module’s eLP (Blackboard) site.

Individual Work (Assignment) – the assignment must be submitted electronically via the EMA system using Turnitin on the eLP (Blackboard).

Summative Feedback – you will be provided with a mark and feedback on your performance, which will include any actions to be taken to improve performance. This will be returned to you via the same system used for submission of the assignment i.e. EMA system.

Formative Feedback – will be provided during the workshops / seminars throughout the semester in order to feed forward into the final report.

Late submission of work

Where coursework is submitted without approval, after the published hand-in deadline, the following penalties will apply.

For coursework submitted up to 1 working day (24 hours) after the published hand-in deadline without approval, 10% of the total marks available for the assessment (i.e.100%) shall be deducted from the assessment mark.

For clarity: a late piece of work that would have scored 65%, 55% or 45% had it been handed in on time will be awarded 55%, 45% or 35% respectively as 10% of the total available marks will have been deducted.

Coursework submitted more than 1 working day (24 hours) after the published hand-in deadline without approval will be regarded as not having been completed. A mark of zero will be awarded for the assessment and the module will be failed, irrespective of the overall module mark.

For clarity: if the original hand-in time on a working day is 12noon the 24-hour late submission allowance will end at 12noon on the next working day

These provisions apply to all assessments, including those assessed on a Pass/Fail basis.

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