Purpose of the Assessment
The purpose of this assessment is to assess the student in the following learning outcomes:
Not Yet Competent
BSBMGT617 Develop and implement a business plan
1.1 Review and evaluate pre existing strategic, business and operational plan, if available
1.2 Analyse and interpret business vision, mission, values and objectives
1.3 Consult with key stakeholders
1.4 Review market requirements for the product or service, profile customer needs and research pricing options
1.5 Develop performance objectives and measures through consultation with key stakeholders
1.6 Identify financial, human and physical resource requirements for the business
1.7 Consider any permits or licences that may be required for new activity
1.8 Write business plan
2.1 Communicate business plan to all relevant parties and ensure understanding of performance requirements and timeframes
2.2 Ensure skilled labour is available to implement plan
2.3 Test performance measurement systems and refine, if necessary
2.4 Ensure timely reports on all key aspects of the business are available, user friendly and balanced in terms of financial and non financial performance
2.5 Report system failures, product failures and variances to the business plan as they occur
3.1 Analyse performance reports against planned objectives
3.2 Review performance indicators and refine if necessary
3.3 Ensure groups and individuals contributing to under performance are coached, and provide training where appropriate
3.4 Review system processes and work methods regularly as part of continuous improvement
BSBMGT616 Develop and implement strategic plans
1.1 Check with stakeholders that organisational vision and mission are still held to be current and are supported
1.2 Make any changes or refinements to vision or mission statement as required
1.3 Review or develop organisational values to support the vision and mission statement
1.4 Gain support for strategic planning process from all relevant stakeholders
2.1 Determine information requirements and undertake or commission research to deliver relevant information
2.2 Analyse political, economic, social, and technological developments in a global context
2.3 Seek advice from appropriate experts wherever necessary
2.4 Identify and consider strengths and weaknesses of existing and potential competitors and allies
2.5 Analyse organisation’s strengths, weaknesses, opportunities and threats
2.6 Consider cooperative ventures that are supported by risk and cost benefit analyses, are consistent with the organisational vision, mission and values and provide for due diligence
2.7 Check that analysis of internal and external environment is consistent with the perspectives of other informed people
3.1 Document relevant research and background for inclusion in the strategic plan
3.2 Formulate strategic objectives and strategies needed for the future
3.3 Detail each strategy with an assigned priority, a timeframe, responsible parties and measurable performance indicators
3.4 Circulate strategic plan for comment, support and endorsement
4.1 Communicate strategic plan to all relevant parties
4.2 Brief people with a specific role in relation to strategies
4.3 Use performance indicators to monitor progress in implementing plan
4.4 Make necessary refinements to plan
4.5 Evaluate achievement of objectives at agreed milestones
4.6 Review effectiveness of plan and consider methods for improving strategic planning processes
Assessment/evidence gathering conditions
Each assessment component is recorded as either Competent (C) or Not Yet Competent (NYC). A student can only achieve competence when all assessment components listed under “Purpose of the assessment” section are recorded as competent. Your trainer will give you feedback after the completion of each assessment. A student who is assessed as NYC (Not Yet Competent) is eligible for re-assessment.
Resources required for this Assessment
Weekly eLearning notes relevant to the tasks/questions
Instructions for Students
Please read the following instructions carefully
· This assessment has to be completed |X| In class |X| At home
· The assessment is to be completed according to the instructions given by your assessor.
· Feedback on each task will be provided to enable you to determine how your work could be improved. You will be provided with feedback on your work within two weeks of the assessment due date. All other feedback will be provided by the end of the term.
· Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You will be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of competency.
· If you are not sure about any aspects of this assessment, please ask for clarification from your assessor.
· Please refer to the College re-assessment for more information (Student Handbook).
This assessment comprises both the report and presentation as a summative assessment. You are required to prepare a strategic business plan report and perform a presentation for your business plan. To complete this assessment, you are required to follow the reporting structure as provided to complete the business plan (PART A) and perform a presentation of your business plan (PART B).
PART A – STRATEGIC BUSINESS PLAN – 70%
Using the Business Plan template (titled as “Main Template” and other additional templates) provided by your nominated trainer and assessor (also available in e-learning), develop a strategic business plan for a small business or enterprise of your choice or use the organisational context of Academies Australasia.
To demonstrate competency you will need to consider in your analysis the capabilities and resources of the new enterprise, vision, mission, trends and developments in the marketplace, comparative market information, and legal and ethical restraints on the proposed business activity. Finally, the business plan should provide a forecast for the long-range direction of the business and its strategic success.
You will be working to develop a business plan for your chosen business to open a new branch at Hobart. The paper and the presentation should include a well-laid process to actualize the business idea, strategic financial feasibility, marketing feasibility, and operational feasibility. In order to open a new branch to offer services at Hobart, the company needs to have the appropriate legal clearance from the relevant authority. You will also need to conduct an extensive research to identify the legal requirements and summarize your findings.
ORGANISATIONAL CONTEXT (if not using a business of your choice)
Academies Australasia is a leading education provider offering English language, Senior High School, Singapore Government School Preparatory Certificate, Diploma, Advanced Diploma, Bachelor and Master degree courses. They offer more than 100 qualifications to about 5,000 students across campuses in Sydney, Melbourne, Brisbane, Perth and Singapore. Currently, the company is planning for expansion and therefore exploring the viability of opening a branch at Hobart, Tasmania.
For more information on Academies Australasia and its operation, please visit the organisation’s website at http://www.academies.edu.au/. Latest annual report of the company is available at http://www.academies.edu.au/Annual-Reports.html#.Wkwgx1WWbGg.
You will be working to develop a business plan for Academies Australasia to open a new campus at Hobart. The paper and the presentation should include a well-laid process to actualize the business idea, strategic financial feasibility, marketing feasibility, and operational feasibility. In order to open a new campus to offer vocational education qualification at Hobart, the company needs to have the appropriate legal clearance from the relevant authority. You will also need to conduct an extensive research to identify the legal requirements and summarize your findings.
There is no specific word limit on this report but you may use several templates from the detailed business plan template (titled as “Main Template”) provided and your report must follow the structure below:
STRUCTURE FOR THE STRATEGIC BUSINESS PLAN (70 %)
· Cover Page
· Executive Summary (5 marks)
· Table of Content
· Business Plan Summary (10 marks)
· The Business
· The Market
· The Future
· The Finances
· Business Plan Timeline (Gantt Chart)
· The Organisational structure & operational plan (15 marks)
· Business details
· Registration details
· Business premises
· The products and services to be offered by the organisation
· Organisation chart
· Management & ownership
· The key HR policies of the business regarding Recruitment of Staffs, Performance Appraisal, Salary and Compensations Structure.
· Key personnel
· Risk management
· Legal considerations
· Sustainability plan
· The Market and market analysis (15 marks)
· Market research
· Market targets and 4 Ps of marketing for the business
· Your competitors
· Environmental/industry analysis (e.g. Porter’s five forces analysis)
· Your customers
· S.W.O.T. analysis that will identify certain strengths and opportunities of the proposed company and should address some key weaknesses and threats.
· Advertising & sales
· The Future (5 marks)
· Vision statement
· Mission statement
· Action plan
· The Finances (20 marks)
· Key objectives, assumptions & financial review
· Start-up costs for [YEAR]
· Balance sheet forecast
· Profit and loss forecast
· Expected cash flow
· Break-even analysis
· Supporting documentation
PART B – PRESENTATION OF STRATEGIC BUSINESS PLAN – 30%
In this PART, you are required to prepare a presentation on the organisation’s strategic business plan and discuss the critical issues such as organisational details, business strategies, marketing strategies and analysis, operational plan, and financial plan. You can have a brainstorming session within your class to generate ideas.
· Your presentation will be a PowerPoint presentation of 15-20 slides. You may not use more than 20 slides.
· Include a list of reference or sources that you may have used to prepare the presentation.
· Marking weights for the presentation is within the marking criteria table.
· You are also required to attach the presentation slides at the very end of the report as APPENDIX section.
REPORT AND PRESENTATION MARKING CRITERIA (Trainer use only for marking purposes)
PART A – STRATEGIC BUSINESS PLAN REPORT
Executive Summary (5 marks)
Business Plan Summary (10 marks)
The Organisational structure & operational plan (15 marks)
The Market and market analysis (15 marks)
The Future (5 marks)
The Finances (20 marks)
PART B – PRESENTATION OF STRATEGIC BUSINESS PLAN
Presentation slides attached, presentation formatting, voice clarity, engaging and timely presentation
Discussion on organisational details
Discussion on business strategies
Discussion on marketing strategies and analysis
Discussion on operational plan
Discussion on financial plan
Additional Comments by Trainer & Assessor
Strategic & Business Planning, Assessment No.1 Page 7 v1.1, Last updated on 10/08/2017