For your initial post, write a clear concise memo (no more than 250 words) that describes the contents of an annual report so marketing personnel can understand the basic requirements of an annual report. Reference this week’s readings and lecture to help organize and explain your thoughts. In addition, answer the following questions:
The financial statement analysis is due in Week Six. This week, you will select a company that you will do the analysis of. Write at least a 200-word summary in which you identify the firm you have selected, summarize why you selected it, and explain the items a financial analyst might find useful within its annual report.
Additionally, read the Forbes article,“12 Lessons from Warby Parker’s Annual Report,” and explain which of these 12 lessons may apply to your company selection.
Respond to at least two of your classmates’ posts.
To complete the following assignment, go to this week’s Assignment link in the left navigation.
10-K Ford Motor Company
Review Ford Motor Company Form 10-K for 2012. Explain the purpose of a company’s 10-K and how it interprets the firm’s financial strength. Write a description of three important items, including their significance to stakeholders, that you learned from reading Ford Motors Company’s 10-K for 2012.
Your paper must be two to three pages in length (not including the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center. It must include citations and references for the text and at least two scholarly sources from the Ashford University Library.