A successful management strategy, based on specific goals and objectives, facilitates a company’s long-term sustainability. View the video A Conversation with Frits van Paaschen. Explain the Starwood CEO’s strategy of opening new hotels during the economic downturn and the effects of globalization on this strategy. Do you think this reasoning is sound? Do you see any risks or drawbacks to this strategy? What would you do if you were the CEO of Starwood?