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Indirect persuasive letter

For Assignment 5, write an indirect persuasive letter to Canada’s minister of transport
Who you are: administrative assistant for Quest (refer to case scenario)

Who your reader is: the Honourable Marc Garneau, MP

Background information: Before the October 2015 federal election, the Association of Canadian Travel Agencies (ACTA) sent members a list of issues the organization wanted newly elected officials to address. At the top of the ACTA list were Canadian airport fees, which are among the highest in the world. ACTA asked all of its members, including Quest Travel, to write to the new Minister of Transport encouraging him to reduce airport fees.

Your task:
1. Research current airport fees in Canada, including what they are, how they are used, how they compare to other countries, and how they impact the Canadian travel industry. Links to useful sources will be posted on Blackboard.

2. Using the AIDA strategy in Chapter 10, draft an indirect persuasive letter to the Honourable Marc Garneau, Minister of Transport, to encourage him to reduce airport fees.

The mailing address is House of Commons, Ottawa, ON, K1A 0A6

3. Revise your draft(s) to ensure your message follows the instructions given here, in your COMM class, and on the checklist.
Use your own words; do not copy content from any sources you might consult. Submit your assignment to Turnitin as a PDF file.

Revise and evaluate your message using the checklist on the reverse side of the page.
Evaluate your own assignment using this checklist.
Message follows the indirect (AIDA) strategy

gains attention in opening statement
builds sufficient interest before making request (main point)
states requested action
reduces resistance and builds desire in the reader
motivates action with an easy next step

Message gives clear, complete information to the reader

bases persuasive argument on case scenario and researched information
uses specific evidence to avoid vague, generalized, and unsubstantiated statements
organizes information logically and coherently
tailors all information (facts, reader benefits, counter-arguments) to meet the specific information needs and concerns of the reader
introduces all paraphrased and quoted information from sources with an informative signal phrase

Message uses a professional business style and presentation

follows all the grammar and business style points taught so far
uses correct letter format
uses full-block format, single-spaced, readable 11- or 12-point font, and a ragged right margin
limits message to one page of content (without shrinking print size or margins)

 

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