Marketing Communication Help Week 2 Discussion
Packaging and Labeling are two (2) key parts of integrated marketing communications (IMC). Select two (2) brands from different product groups (e.g., Levi’s jeans and
Heinz ketchup). Describe the packaging strengths (from an IMC perspective) of each. Then, describe the labeling strengths (from an IMC perspective) of each as well.
Recommend one (1) packaging and one (1) labeling improvement for each brand and provide a brief rationale for your recommendations.