This writing assignment closes the loop on strategic marketing planning in that it identifies the types of marketing
strategies the company might employ to market its offering through the value chain prior to its final customer. Also,
strategic planning is useless unless there are reliable and useful sources of inputs and a way to organize the data to be
used in the planning process decision making; and metrics need to be in place to measure how successful (or not so
successful) the strategies to reach marketing objectives have been. Strategic marketing planning then becomes an
ongoing process of measuring and adjusting to new information and current conditions.
Many of your responses to these questions will be your best educated and informed (as much as possible) information on
your product or service offering s company. Where concrete information is not obtainable, you should use your judgment
and to describe why you made your judgment call.
Prepare your assignment beginning with a title page to include your name, your product or service and your target
market. Then respond to each of the following four questions in order and identify the number of each response. There
is no need to repeat the number of the question.