You are the new director of institutional research at a small state university, and you have been assigned the task of analyzing information for the dean of the School of Education regarding the performance of their undergraduate students on the often-controversial Graduate Record Exam (GRE)
January 14, 2018
Primary Literature Analysis
January 14, 2018

SPMT 612: Ambush Marketing 

SPMT 612: Ambush Marketing 

 

In 1984, Adidas was the Official Sponsor of the Olympic games, but Nike decided they would take the short-cut and buy up billboards, bus ads, and television spots in large numbers. Nike even put pictures of their athletes doing what appeared to be Olympic events. Nike never used the Olympic rings in any of their ads and didn’t pay the $45 million to be an official sponsor; however research after the Olympics indicated that people actually thought they were the Olympic Games sponsor.

This is called ambush marketing. Based on your research is this illegal, unethical, or just plain smart business? What are things companies can do to “combat” ambush marketing.

 

"Are you looking for this answer? We can Help click Order Now"

assignment help