These questions will help you identify and evaluate: · § theroleofthegoverningbodythatyouaretargetingwithyourproposal;
June 15, 2018
Scenario: You are reviewing a pediatric patient’s chart. You notice under the treatment plan that the child’s physician ordered 100g of a certain medication to be administered daily.
June 15, 2018

The past decade has seen an enormous surge in social marketing to convey various messages. Social marketing has also been established as an essential health communications tool to promote health initiatives.

The past decade has seen an enormous surge in social marketing to convey various messages. Social marketing has also been established as an essential health communications tool to promote health initiatives. Social marketing should not be the only tool to communicate information to the general public, but to complement the existing practices in place.

This week, you will examine the use of social marketing as a communication channel in healthcare.

Review the following website article:

Using the readings for the week, the South University Online Library, and the Internet, create a 15- to 20-slide Microsoft PowerPoint presentation with a separate title and reference slide. Include the following:

  • Justify why social marketing is needed in today’s society to promote health initiatives.
  • List the numerous communication channels that are used in developing a health campaign.
  • Describe the process used to identify the population segment that can benefit from a specific health behavior.
  • Explain how you will evaluate the effectiveness of your communications campaign.
  • Provide a specific example of how social marketing was used in a health campaign.
 

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