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Order DescriptionDemonstrate an understanding of the concept of the
organisation and the environment in which it operates,
including determining the competitive advantage for an
2. Identify and analyse organisational operations and
3. Discuss the needs of the consumer and people who work
in a business.
4. Recognise a range of issues related to business and how.
The organisation i choose is barclays bank.

TASK 1 – 30%
PEST analysis is a strategic tool that can be used to analyse the external
business environment of the organisation. Providing the examples, discuss how a
company’s competitiveness can be influenced by the changes in any THREE of
following external business environmental factors:

TASK 2 –
Satisfying customer needs and wants is fundamental to business that is achieved by
producing the goods/services they need. In the light of the above statement, you are
expected to answer the following questions:
a. Briefly outline the key business operation of the chosen organisation. For
example, the business operation can be retail, banking, media and so on.

b. Describe the way in which your chosen company is offering a better customer
experience than its competitors. You should identify and discuss any TWO
areas of the following:
Customer service

TASK 3 –
Globalisation has an influence on businesses in various ways. For example,
business growth, international market, competition, import and export opportunity,
knowledge transfer and so on.
Similarly, globalisation has influenced the people management practices in
organisations. For example, line managers are expected to manage multicultural
diverse people at work, manage virtual teams, develop staff, aware of employment
legislations and so on. In the light of the above statement, answer the following
a. Explain how globalisation has influenced businesses. Provide examples in
reference to your organisation.
(250 words)
b. Outline the way in which globalisation has influenced the role of line manager
in people management activities.


An introduction which explains what the portfolio is all about and highlights
on what is to be covered in the portfolio. (150 words)
The body including a brief overview of the chosen organisation should
comprise of all the questions of the three tasks. All tasks should be clearly
numbered including the questions.
Conclusion and Recommendations which include a critical evaluation of
all the tasks. ( 150 words)
Bibliography showing all sources of references.


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