Strategic Management
June 21, 2017
accounting 1
June 21, 2017

Unit IV Research Project :Marketing Pla

Unit IV Research Project :Marketing Plan
This week you will continue your comprehensive marketing plan researching the SAME company that you researched in previous units. Again, utilizing the CSU Online
Library, you will research the various elements of the marketing plan as it relates to this company. In Unit IV you will provide a comprehensive discussion of the
products and/or services provided by your organization.
Product
This section will provide a comprehensive look at the products, product lines, and services that are offered by your company. This will include discussions about the
quality of the product/service and other additions such as warranties, installation, service plans, or unique packaging features that are included with the product (if
pertinent). Include a discussion of whether your company’s products/services would be considered business-to-consumer (B2C) or business- to-business (B2B).Branding is
also considered a part of the product offering, thus a discussion of the branding efforts associated with your company and the importance of said branding in the
overall product offering should be included. Within this discussion, review the positioning strategy of your company.
Competitive Advantage
A competitive advantage is an important goal of every company, address whether your company has a competitive advantage WITH RESPECT TO PRODUCT. The idea is to discuss
whether your company has a competitive advantage with respect to their product offering and the attributes associated with product as discussed above. Competitive
advantage with respect to promotion, place, and pricing will be discussed in later sections of the marketing plan. Once you have stated your position, remember to
include your rationale.
BBA 3201, Principles of Marketing 3
Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional,
credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA
guidelines. Include the use of subheadings (this week consider using Product and Competitive Advantage in Product).
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit V Research Project
Marketing Plan
This week you will continue your comprehensive marketing plan researching the SAME company that you researched in previous units. Again, utilizing the CSU Online
Library, you will research the various elements of the marketing plan as it relates to this company. In Unit V you will provide a comprehensive discussion of place or
distribution strategies of your company.
Place
This section will provide a comprehensive look at the distribution strategy of your organization. Begin with an identification of the distribution channels that should
include the entire path that the products travel from the “manufacturer” to the final consumer. This might involve manufacturing plants, wholesalers, distributors,
retailers and various other intermediaries. Why and how does your company use these intermediaries? Many companies use multiple channels, particularly with the advent
of the internet (which is considered a direct channel). Another element to include is a description of a physical facility. This might include a manufacturing plant,
bottling plant, retail location, or even a unique merchandising effort.
Competitive Advantage
Because competitive advantage is an important goal of every company, address whether your company has a competitive advantage WITH RESPECT TO PLACE. The idea is to
discuss whether your company has a competitive advantage with respect to how they distribute their products. This should discuss their distribution channel and maybe a
unique retail location (if pertinent). Again, this section should only discuss whether your company has a competitive advantage with respect to place (product, price
and promotion are discussed in other sections). Once you have stated your position, remember to include your rationale.
Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional,
credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA
guidelines. Include the use of subheadings (this week consider using Place and Competitive Advantage in Place).
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit VI Research Project
Marketing Plan
This week you will continue your comprehensive marketing plan researching the SAME company that you researched in previous units. Again, utilizing the CSU Online
Library, you will research the various elements of the marketing plan as it relates to this company. In Unit VI you will provide a comprehensive discussion of the
promotion strategies of your company.
Promotion
This section will provide a comprehensive look at the promotional strategies of your organization. Begin with a look at the promotional objectives or themes used by
your company. From there, review the promotional mix, this should include a preliminary discussion of the importance of IMC to your company. Promotion methods such as
personal selling mass selling (advertising and publicity) and sales promotion should all be addressed in detail.
Competitive Advantage
Competitive advantage is an important goal of every company, so address whether your company has a competitive advantage WITH RESPECT TO PROMOTION. The idea is to
discuss whether your company has a competitive advantage with respect to how they promote their products. Again, this section should only discuss whether your company
has a competitive advantage with respect to promotion (product, price and place are discussed in other sections). Once you have stated your position, remember to
include your rationale.
BBA 3201, Principles of Marketing 4
Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional,
credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA
guidelines. Include the use of subheadings (this week consider Promotion and Competitive Advantage in Promotion).
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit VII Research Project
Marketing Plan
This week you will continue your comprehensive marketing plan researching the SAME company that you researched in previous units. Again, utilizing the CSU Online
Library, you will research the various elements of the marketing plan as it relates to this company. In Unit VII you will provide a comprehensive discussion of the
pricing strategies of your company.
Pricing
This section will provide a comprehensive look at the pricing strategies of your organization. Begin with a look at the overall pricing objectives used by your
company. This might include profit orientation, sales orientation, or status quo orientation. From there, review the pricing policies and include a look at the
flexibility of the pricing structure, prices over the product life cycle, and discounts or allowances. Review Chapter 16 in the textbook for a complete understanding
of how companies utilize pricing strategies.
Competitive Advantage
Does your company has a competitive advantage WITH RESPECT TO PRICING? The idea is to discuss whether your company has a competitive advantage with respect to how they
price their products? Again, this section should only discuss whether your company has a competitive advantage with respect to price (product, promotion and place are
discussed in other sections). Once you have stated your position, remember to include your rationale.
Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional,
credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA
guidelines. Include the use of subheadings (this week consider Pricing and Competitive Advantage in Pricing).
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.

 

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