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What is an opinion leader? Discuss how marketers attempt to use opinion leaders to help sell their products.

What is an opinion leader Discuss how marketers attempt to use opinion leaders to help sell their products.Review Questions:
What is an opinion leader Discuss how marketers attempt to use opinion leaders to help sell their products.
Name and describe the types of buying decision behavior and describe a personal example for each.
Name and describe the roles played by buying center participants in the business buying process.

Armstrong, G., & Kotler, P. (2014). Principles of Marketing. (15th ed). Upper Saddle River, New Jersey: Pearson Education Inc.

 

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